Insights

Here we share expert insights, industry trends, and explore the evolving landscape of the experience economy, providing valuable perspectives on how design can drive innovation, enhance user experiences, and create lasting value.

Richard Maddock16/9/245 min read

From Fun to Fulfilment

IS LBE THE KEY TO HUMAN CONNECTION? For centuries, consumer capitalism has evolved from ...

Richard Maddock16/9/241 min read

Design Services Are Not Products

WHY PRICE SHOULDN'T BE THE DECIDING FACTOR: Choosing a design firm is fundamentally ...

Richard Maddock15/9/241 min read

What is LBE?

LOCATION-BASED ENTERTAINMENT DEFINED: For millennia, entertainment was inherently ...