Immersive Influence™ explores how experience environments influence what people notice, value, and choose — during the visit and long after it ends.

Drawn from work across attractions, stadia, hospitality and mixed-use destinations, it sets out a practical framework for aligning guest experience, commercial performance, and long-term impact.

Launched at WXO London Experience Week, 2026, alongside a talk exploring the role of immersive environments in shaping behaviour. 

For those shaping complex destinations — operators, investors, designers — who recognise that value is realised through behaviour, not just design intent.

If you’re working at the intersection of experience, performance and long-term value — this is for you.