Stadium for Bath
We are Architects for a new destination in the centre of this remarkable UNESCO World Heritage City - celebrated for its hot springs, Roman remains and Georgian town planning.
Abbey Sands
Inspired by British seaside modernism, our strategy and designs for this mixed-use waterfront development created a new narrative for the 21st century English Riviera.
Blackpool Tower
Our designs for reinvigorating this treasured landmark structure included two new attractions, improved visitor flows, and a spectacular glass floored observation deck.
Titanic Belfast
We created key public spaces within the world-leading Titanic Belfast visitor attraction - helping retell the story of her conception, through construction and launch, to her maiden voyage and subsequent place in history.
Salcombe Harbour Beach Club Hotel & Spa
Stunning transformation of an ailing run-down 1930s building into one of the most sought-after coastal destination hotels in the country.
SEA LIFE Aquariums & Attractions
Masters of the deep: helping to deliver over 50 SEA LIFE destinations across the globe.
Image Credit: Merlin Entertainments
Designs for key public spaces within the world-leading Titanic Belfast visitor attraction - helping retell the story of her conception, through construction and launch, to her maiden voyage and subsequent place in history.
Image Credit: Donal McCann
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£10 million remodelling of a treasured landmark structure. Designs for the grade I tower included new attractions, improved visitor flows, and a spectacular glass floored new observation deck.
Image Credit: George Green / Alamy
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Kay Elliott work alongside Merlin Entertainments to deliver Madame Tussauds Dubai - the first and only of its kind in the region. Sitting beneath the iconic Dubai Eye, the world class attraction showcases over 60 lifelike wax figures.
Image credit: Merlin Entertainments
Designs for a new 18,000 seat stadium within the World Heritage City of Bath. The proposal seeks to minimise heritage impact while creating a unique new riverside destination for the city and home for Bath Rugby.
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The first standalone Peppa Pig theme park in the U.S. An immersive family destination that brings the beloved TV character to life through playful rides, attractions, and themed environments designed especially for little ones.
Image credit: Merlin Entertainments
Co-located Madame Tussauds and Sea Life attractions at ICON Park, part of an 8-hectare entertainment destination in the heart of the Orlando Entertainment District.
Image Credit: Westend61 / Amazing Aerial
Adaptive re-use to create the UK’s first coastal aparthotel located on the Atlantic Cornish coast. Masterplanning and architecture working together to create a unique coastal destination, unlocking all the benefits of a hotel with the freedom and space of a private apartment.
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New landmark Aquarium project in China's Tianfu New Area - part of the Chengdu high-end destination cluster - located in the province of Sichuan.
Part of the Grade II-listed County Hall redevelopment. The attraction combines live actors, immersive sets, and interactive storytelling to guide guests through the whimsical worlds of Shrek and friends in a historic, central London landmark.
Image credit: Merlin Entertainments
£10million aquarium in collaboration with Auer Webber created within the highly sensitive landscape of Munich's Olympic Park - currently on UNESCOs tentative list for future World Heritage designation.
Image credit: Nick Guttridge
Destination hotel and residential development overlooking Salcombe Estuary. Adaptive reuse of early c20 structure, within AONB and functional flood plain.
An immersive underwater world that delights and educates visitors, sparking curiosity and inspiring a love for marine life. Every space is designed to engage, inspire, and leave a lasting impression.
Image Credit: Merlin Entertainments
Attraction cluster within grade 2* listed County Hall including 4D Experience for the London Eye, Shrek’s Adventure, London Dungeon and remodelling of the London Aquarium.
Image credit Tim Ayers / Alamy
Client-side monitoring for two new landmark hotels; a 4-star Hilton hotel containing 167 bedrooms, and a second 114 key 3-star Hampton Hilton.
Image Credit: Cube Design (Design Architect)
Flagship Heritage Lottery funded Living Wetland Theatre and walkthrough Aviary. The completed designs immerse visitors in a new lagoon habitat and include an open-air amphitheatre for live and interactive presentations.
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Reimagining of one of the country's first 5-star hotels outside London. The landmark clifftop hotel and residential project seeks to reinstate the grandeur of the original building which has been lost to post-war extensions.
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Extensively remodelled waterfront hotel to include new guest rooms, spa, restaurant and terraces. Supported by residential enabling development and optimisation of views overlooking Salcombe estuary.
70 bedroom luxury hotel, spa and rooftop restaurant overlooking the River Thames. The project also included business aviation facilities for the UK’s busiest heliport.
Image credit: Rob Smalley
An interior-led pub renovation that blends heritage character with sustainable design, adaptive reuse, and warm Cumbrian hospitality.
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Award winning, mixed-use scheme for an important seafront site. The project's design has been influenced by the modernist style of early 20th century British seaside architecture.
A next-generation indoor attraction where families can explore creative play zones, immersive workshops, and hands-on LEGO adventures designed to inspire builders of all ages.
Planning for a new 248 key luxury 5-star resort hotel looking out across Lyme Bay. Design included spa, restaurants, conference facilities and a roof top bar.
Anchoring a £70m transformation of Paignton’s seafront, the Mercure Paignton sets a new benchmark for four-star hospitality on the English Riviera, with Kay Elliott leading both the architecture and interior design.
Image credit: George Fielding
Bringing fresh energy to Paignton’s seafront, the ibis Styles neighbours the Mercure and forms part of the £70m investment shaping the English Riviera. Playful, design-led interiors and over 120 rooms were delivered by Kay Elliott across both architecture and interiors.
Image credit: Poppy Jakes
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UK's first project to adopt the BSI neurodiversity standard. Refurbishment of the iconic Grimaldi Building, London. Designed to bring together RNIB core services within a transformed, legible layout for diverse activities.
A first-of-its-kind attraction blending high-octane activities under one roof. The project transformed 8,000m² of space into an immersive, adrenaline-fuelled destination.
The Guide Dogs Regional Centre in Redbridge provides a purpose-built hub for training, care, and community outreach - designed to support the charity’s life-changing work in an inclusive, welcoming setting.
LEGOLAND Hotel, Korea – A fully themed family destination adjacent to the park. As concept architect, Kay Elliott played a key role in shaping the immersive environment, ensuring the design fully captured the vision of both Merlin Entertainments and the LEGO brand.
Image credit: Merlin Entertainments
A new rooftop restaurant and bar at Madame Tussauds Hollywood - an outdoor oasis where guests can soak up old Hollywood glamour, enjoy modern LA flavours, and dine alongside their favourite stars, right on Hollywood Boulevard.
Image credit: Merlin Entertainments
Co-ordination of the masterplan and immersive guest experience for the LEGOLAND Korea Spinjitzu Coaster - the first of its kind across all LEGOLAND parks worldwide.
Image credit: Merlin Entertainments
A dynamic, educational, and visually striking space that brings the wonders of the ocean to life. An attraction that captivates guests of all ages while promoting marine conservation and awareness.
Image credit: Merlin Entertainments
The creation of Germanys first Peppa Pig Park right next to LEGOLAND® Deutschland Resort. Families can step into Peppa’s colourful world with themed rides, play areas, and character experiences designed for little adventurers.
Image credit: Merlin Entertainments
An immersive attraction that blends expert model making with cutting-edge technology to bring the city’s rich history to life—from ancient Hutongs to the vibrant entertainment of the 20th century.
In collaboration with Taronga Conservation Society and Studio SC, Kay Elliott co-created the concept for the landmark Sky Safari cable car. Replacing ageing infrastructure at the 100-year-old zoo, the new experience will glide visitors through the treetops with sweeping views of Sydney Harbour.
The proposed redevelopment of the former Debenhams into a 154-room boutique hotel with rooftop bar, restaurant, and lively ground-floor spaces. Inspired by Torbay’s golden Riviera era, it hopes to blend heritage with contemporary elegance to create a year-round destination on the town’s most prominent waterfront site.
Delivering a new £23m four-star hotel for the Fragrance Group on Torbay’s seafront. Opening in autumn 2025, the 152-room hotel will feature a spa, rooftop bar, restaurant, and terraces with sweeping bay views, enhancing both visitor experience and local access along Torbay Road.
Designed for The Machrie Hotel as part of the Another Place collection; an authentic Scandinavian outdoor spa set in the wild Hebridean landscape, featuring wood-fired hot tubs, a cold plunge, and an outdoor sauna.
Proposal for a mixed-use development close to Torquay Harbour, featuring a 130-bedroom hotel, three restaurants, retail, and office space. Designed to respect its conservation area setting, the scheme uses local materials and clever massing to create a vibrant destination that strengthens the town’s accommodation and leisure offer.
The world’s first multi-character Gruffalo attraction, blending storytelling and adventure through immersive play zones inspired by Julia Donaldson’s beloved tales.
Image credit: Merlin Entertainments
The masterplanning and coordination of Tiger Rock at Chessington World of Adventures - a reimagined log flume weaving through the immersive Land of the Tiger.
Image credit: Merlin Entertainments
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The revamp of key zones at one of Birmingham’s most popular attractions, located in the historic Bournville village.
Image credit: Merlin Entertainments
MEET OUR TEAM
Our projects are only possible because of our incredible team whose... . In 2022, in recognition of the importance of every individual within the business, Kay Elliott transitioned into 95% employee owned... This is one of the eye catching layout variants of our team module. Portrait your team members with their name, job position, personal bio, social links, photo and optionally group them by department.
MANAGING DIRECTOR
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£10 million remodelling of a treasured landmark structure. Works to the grade I tower included new attractions, visitor flows, and a spectacular new observation deck featuring a 4-tonne glass floor.
Flagship Heritage Lottery funded Living Wetland Theatre and walkthrough Aviary. The design offers an immersive visitor experience, embedding educational... while creating spaces to rest and enjoy
Designs for a new 18,000 seat stadium within the World Heritage City of Bath. The proposal seeks to minimise heritage impact while creating a unique new riverside destination for the city.
Reimagining of one of the country's first 5-star hotels outside London. The landmark clifftop hotel and residential project seeks to reinstate the grandeur of the original building which has been lost to post-war extensions.
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Collaboration with Auer Webber for 2200m2 aquarium. Set within the historic Olympiapark the €10.5million project is surrounded by the remarkable tensile structures of Frei Otto created for the 1972 Olympics.
Destination hotel and residential development overlooking Salcombe Estuary. Adaptive reuse of early c20 structure, within AONB and functional flood plain.